20 Best (& Most Popular) Premium WordPress Themes of 2024

In this post, we’ll dive into our favorite premium WordPress themes for 2024.

Premium WordPress themes are perfect for bloggers and small businesses alike.

Not only can they make your site look more professional, but they can also help improve user experience, SEO, and possibly even your conversions — and who wouldn’t want that?

But to get the best WordPress theme for your needs, you need to pick one with features that’ll actually enhance your site and not just bog it down with bloated gadgetry.

So to help you out, we’ve compiled a list of the 20 best premium WordPress themes and broken down their features so you can find a theme that’s right for you (and your website).

The Top 20 Premium WordPress Themes

1. Divi

Launched in 2013 by Elegant Themes, Divi is a multi-purpose theme that’s suitable for any website or project. It’s one of the most popular WordPress themes available, and has been constantly updated and improved in order to maintain its status at the top of the pack.

Though it can take time to master using their page builder, using Divi gives you 100% control over every aspect of your website. And if complete customization isn’t your thing, it also comes with thousands of fully-customizable demos to make your site development easier.

Standout Features

• Powerful Content Editor: Divi’s built-in, visual drag-and-drop page builder enables you to build 100% custom designs without using any code.
• Divi Theme Builder: Use visual, drag-and-drop interface to build 100% of your website theme, blog post themes, etc.
• Pre-Made Demos: Divi comes with 1,300+ high-quality, pre-made demos that can be completely customized.
• Divi Leads Split-Tests: The Divi Leads feature enables you to run A/B split-tests to optimize your content for maximum conversions.
• Backend Theme Options: Use backend theme options to control functional settings, like adding Google Analytics tracking code.

Pricing

• Yearly: $89/yr
• Lifetime Access: $249 (one-time)

2. Avada

With more than 500,000 sales in the ThemeForest marketplace, Avada is one of the most popular WordPress themes available. It’s a multi-purpose theme and, using their Fusion Builder Content Editor, you can fully customize every element to build any type of website you want.

Avada has a seemingly endless array of useful features, demos, and customization options. While they’re a big reason for its popularity, they also create a huge learning curve and require lots of time to master. As described on the website WinningWP: “At times, [Avada] can feel like a whole other piece of software that sits on top of WordPress.”

Standout Features

• Fusion Builder Content Editor: You can customize any aspect of your website using Avada’s proprietary content editor. However, the building takes place in your WordPress Dashboard, which makes previewing your changes a bit less user-friendly.
• Attractive Effects: Avada enables you to add lots of cool effects to your site, including image blur, fading effects, and animations.
• Content Library: Avada includes a large library of site demos and elements.
• Authority Content: Avada includes testimonial, portfolio, and skill publishing tools
• Helpful Guides: Avada has a large library of video guides and support documentation.

Pricing

• Lifetime Access: $60 (one-time)

3. BeTheme

BeTheme is another popular theme from the ThemeForest marketplace. It’s another multi-purpose theme that comes with 500+ pre-built demos that suit any niche or industry.

With new versions of BeTheme being released on a near-weekly basis, its library of pre-made demos, websites, and features keeps expanding.

Standout Features

• 500+ Pre-Made Demos: BeTheme provides a large library of demos that are organized by industry and purpose, making it easy to find one that suits your needs.
• Muffin Builder: BeTheme also offers its own backend editor. Though, like Avada, this tool could be more user-friendly.
• Header Builder: BeTheme has a separate plugin that lets you create your site header.  Headers are fully-customizeable and mobile-responsive. Unfortunately, BeTheme has no footer builder.
• Page Types: BeTheme offers multiple different page types that can be used to create sales pages, review pages, portfolio pages, and more.
• Site Translator: BeTheme comes with a built-in site translator that can convert your website into other languages.

Pricing

• Regular License: $59
• Extended License: $2,950

4. Newspaper

Newspaper is a theme that was originally designed specifically for blogs, news sites, and magazines. While they’ve recently updated to include content for a wider range of niches – i.e. restaurants, apps, services, etc. – it’s best-suited for media sites.

Standout Features

• Multi-Purpose demos: Newspaper has a large library of demos that mostly cater to news, blogs, and media sites. But they also have themes for other types of businesses, like dentists, eCommerce, creator portfolios, and more.
• tagDiv Composer Page Builder: Newspaper’s content editing tool is tailored for news and magazines, and comes with features that let you present your articles in a visually appealing way.
• Flexible Category demos: If your site has multiple categories/topics, you can apply a different template to each of them, enabling you to display your content in unique, attention-grabbing ways.
• Unique Post demos: Choose from 35 post demos that enable you to present your articles creatively and compellingly.
• Smart Sidebars: With Smart Sidebars, you can create highly-targeted sidebars that promote relevant content for articles in different categories. Since most media sites depend on advertising for revenue, being able to promote relevant ads on each article is important for driving revenue.

Pricing

• Regular License: $59
• Extended License: $1,200

5. Bridge

Bridge is a popular, multi-purpose WordPress theme that powers 100,000+ websites. It comes with hundreds of demos as well as numerous plug-ins and modules that add functionality and optimize sites for their intended purpose.

Standout Features

• 430+ demos: Bridge offers more than 400 demos in a variety of categories, including business, travel, blog, fitness, and more.
• User-Friendly Interface: Bridges admin interface is straightforward and easy-to-use. Unlike many of the other options on this list, it’s not difficult to master and designing your site is easy.
• Page-Builder Integrations: Bridge uses WordPress page builder integrations like WPBakery. Since it’s not a custom builder, the learning curve for Bridge is shorter, especially for people who’ve built WordPress sites before.
• Modules: Bridge offers modules that add functionality for different types of sites. For example, there’s a restaurant module, membership site module, magazine module, and more.
• Premium Plugins: Bridge includes a number of premium plugins that help you create more engaging sites. This includes Slider Revolution (for creatively displaying images), Timetable Responsive View (for creating timetables, events, classes, etc.), and more.

Pricing

• One-Time: $59

6. Oshine

Oshine is one of the best WordPress themes for photography, videography, and portfolio sites. It’s a highly-rated by over 30,000 customers.

While it includes fewer features and tools than other options, it does offer plenty of options for creating highly-customized websites that suit your needs. If you want to create a website that showcases your creative work, Oshine is a streamlined theme that offers everything you’ll need.

Standout Features

• Content Modules: Oshine comes with a variety of modules tailored toward photography, videography, and creative businesses. These include modules for adding videos, animations, maps, and more.
• Targeted demos: Oshine comes with many demos that cater toward photography, videography, and creative businesses. They’re excellent for creating attractive websites that showcase your work and convince prospects to hire you.
• 7 Page demos: While it doesn’t offer many page demos, the 7 demos it does offer provide everything you need to create gorgeous websites that promote your work.
• Drag-And-Drop Page Builder: Oshine also offers an easy-to-use page builder that enables you to customize your site without any code.
• Language Translation: Oshine can translate your site into just about any language you desire.

Pricing

• One-Time: $59

7. Kallyas

Kallyas is a multi-purpose WordPress theme that can be used to create different types of sites for different niches and industries. However, it offers demos and features that make it particularly well-suited for eCommerce stores. It also includes unique customization features that aren’t offered by other themes.

Standout Features

• Smart Areas: Smart Areas are content blocks that can be reused/repeated in different parts of your site. For example, you can create an ad for your product or service that gets displayed below your header on each page of your site, without having to manually add it to each page yourself.
• Unlimited Sidebars, Subheads, & Layouts: Unlike with other themes, each page on your Kallyas site can display a unique sidebar, subhead, or page layout.
• Drag-And-Drop Builder: Kallyas includes an easy-to-use page builder that comes with hundreds of different elements.
• Revolution Slider: Revolution Slider lets you create complex sliders and animations. For example, you can create sliders that display different slides for mobile, tablet, and desktop visitors.
• Add Portfolios: You can add a portfolio to your site and showcase your work.

Pricing

• One-Time: $69

8. Monstroid

Monstroid is a multi-purpose WordPress theme that is fully-customizeable and includes features that allow you to tailor your site to any niche and industry. It’s a straightforward theme with a drag-and-drop builder. And it’s constantly being updated to provide more value to users.

Standout Features

• Motopress Page Builder: Motopress is an intuitive drag-and-drop content editor that enables you to customize your entire site without any coding.
• Niche-Specific Child Themes: Child themes enable you to tailor your site with functionality geared toward your specific niche. Niches include finance, IT, art & photography, recruiting, etc. New child themes are added monthly.
• Lifetime Updates: Monstroid is constantly being updated. And with your purchase, you get access to all future updates of the framework and themes.
• Add Portfolios: You can add a portfolio to your site and showcase your work.
• Infographics & Charts: You can easily create attractive infographics and different types of charts (pie, column, lines, etc.).

Pricing

• One-Time: $95

9. Flatsome

While it’s a multi-purpose theme that can be used to create many types of sites, Flatsome is designed primarily for eCommerce stores. It was built to integrate easily with WooCommerce.

Flatsome boasts 30,000+ customers and is part of the ThemeForest family. Currently on version 3.0, it is constantly being upgrade to offer more features and improve its functionality.

Standout Features

• WooCommerce Integration: Flatsome integrates easily with WooCommerce and can utilize all the eCommerce options it provides.
• Hundreds Of demos & Elements: While you can fully customize your site using their content editor, Flatsome offers hundreds of demos and elements for those looking to create their site simply and easily.
• Custom Blocks: If there’s content you want to use multiple times on different pages, you can create a custom block and add it to each page with a shortcode.
• Style Customization: You can customize every stylistic aspect of your site, including color, font (choose from 700 Google fonts), typography, layout, header, footer, and more.
• Add Portfolios: You can add a portfolio to your site and showcase your work.

Pricing

• One-Time: $59

10. Uncode

Uncode is a popular, multi-purpose theme on the ThemeForest marketplace with more than 80K customers and an average review of 4.9 of 5. It’s easy-to-use and enables you to create custom websites in any niche.

Standout Features

• Mobile-Responsive: Uncode is a fully mobile-responsive theme that will display properly on any device.
• 70+ Concepts: Uncode refers to its site demos as Concepts, and they offer 70+ beautiful concepts that are tailored to different niches and purposes.
• Front-End Editor: Uncode uses a front-end editor. This means you can edit your pages on the website itself rather than going to your WordPress Dashboard, which makes editing easier and quicker.
• Wireframes Plugin: Buying Uncode gives you access to Wireframes Plugin, which comes with 400+ designed site section demos. You can combine these sections to quickly build your site pages.
• Unlimited Sidebars: You can add different sidebars that display different content on each page.

Pricing

• Regular License: $59
• Extended License: $2,950

11. Salient

Salient is another ThemeForest multi-purpose WordPress theme. It’s light and fast, which ensures optimal SEO performance and a positive web browsing experience. And it’s user-friendly, particularly given the large, organized library of demos, pages, and site content.

Standout Features

• Template Library: Salient has a library of demos that are categorized by purpose, including eCommerce, one-page site, blog, etc.
• WPBakery Editor: Salient uses the WPBakery Content Editor, which allows you to build your website using a drag-and-drop interface without any code.
• Shortcode Generator: Salient includes a shortcode generator that can be used to create shortcodes in order to quickly add the same content to different pages on your website.
• WooCommerce Integration: Salient supports WooCommerce, which is great for those who prefer it as their eCommerce plugin.
• Custom Sliders: Salient includes custom sliders (like parallax scrolling) that can be combined with images and animations to enhance the browsing experience of your site.

Pricing

• Regular License: $60
• Extended License: $2,950

12. TheGem

TheGem is a high-performance, multi-purpose WordPress theme. It offers most of the same functionality and features as most mega WordPress themes, including lots of demos, SEO optimization, WPBakery content editor, and more.

Standout Features

• 400+ Demos: TheGem comes with more than 400 demos organized by category, like agency, app, one-page, photography, etc.
• WPBakery Content Editor: TheGem uses the WPBakery Content Editor, which allows you to build your website using a drag-and-drop interface without any code.
• Two Sliders: TheGem comes with 2 premium sliders: LayerSlider and Revolution Slider.
• WooCommerce Integration: TheGem supports WooCommerce, which is great for those who prefer it as their eCommerce plugin.
• Responsive & Retina Ready: TheGem is mobile-responsive so your site will display properly on any device. And it’s retina ready so your images will display optimally on any device.

Pricing

• Regular License: $59
• Extended License: $2,900

13. Massive Dynamic

Massive Dynamic is a multi-purpose WordPress theme from ThemeForest. With its suite of plugins, elements, demos, and other features, it can be used to build any type of website for anyone in any niche. And its easy-to-use, front-end drag-and-drop content editor can be used to customize your site however you’d like.

Standout Features

• Large Demo Library: Massive Dynamic includes a large library of demos organized by category (business, portfolio, store)  and layout (one-page, boxed, etc.).
• Massive Builder: Massive Dynamic includes its own proprietary content editor called Massive Builder. It’s a front-end drag-and-drop editor that makes building your website quick and easy.
• Large Element Library: Massive Dynamic comes with a library of elements that can be used to add features and improve the design of your site. For example, the pricing table builder can be used to display your prices rather than using a plugin.
• Portfolio Builder: Massive Dynamic includes multiple portfolio demos and features that can be combined to create an optimal portfolio page that displays your work.
• eCommerce Plugins: Massive Dynamic comes with WooCommerce, but can also integrate with just about any other eCommerce plugin.

Pricing

• Regular License: $39
• Extended License: $2,950

14. The7

With over 200,000 customers and an average rating of 4.7 of 5, The7 is one of the most popular WordPress themes on the market. It’s a multipurpose theme that’s mobile-responsive and easy to use.

Standout Features

• Library Of Demos, Themes Options, & Pages Options: The7 includes a library of 55+ demos, 1000+ theme options, and 250+ page options, so you can create a website that looks and performs however you want.
• WPBakery Content Editor: The7 uses the WPBakery Content Editor, which allows you to build your website using a drag-and-drop interface without any code.
• Translation: The7 is compatible with WPML, a WordPress translator that can translate into 13 languages.
• WooCommerce Integration: The7 supports WooCommerce, which is great for those who prefer it as their eCommerce plugin.
• Responsive & Retina Ready: TheGem is mobile-responsive so your site will display properly on any device. And it’s retina ready so your images will display optimally on any device.

Pricing

• Regular License: $39
• Extended License: $2,950

15. Kalium

Kalium is a multipurpose theme created in 2015 by Laborator. It has over 40,000 customers and an average rating of 4.9.

It’s an excellent theme to use on your site as it is mobile responsive, comes with multiple premium WordPress plugins that enhance site design and functionality, and offers many high-quality demos that make launching your site quicker and easier.

Standout Features

• 20+ Demos: Kalium offers 20+ demos in different categories, like agency, fashion, restaurant, fitness, etc.
• WPBakery Content Editor: Kalium uses the WPBakery Content Editor, which allows you to build your website using a drag-and-drop interface without any code.
• Font Library: Kalium offers one of the largest selections of fonts from 5 sources: Google Fonts, Font Squirrel, Adobe Fonts, Premium Fonts, and Custom Font Support (i.e fonts you upload).
• Responsive & Retina Ready: Kalium websites and images are optimized to display properly on all devices.
• WPML Language Translation: Kalium includes the WPML plugin, which enables you to translate your site in multiple languages.

Pricing

• Regular License: $59
• Extended License: $2,199

16. Astra

With over 200,000 customers and an average rating of 4.7 of 5, Astra is one of the most popular WordPress themes on the market. It’s a multipurpose theme that’s mobile-responsive and easy to use.

Standout Features

Astra is a lightweight (read: fast-loading), multipurpose WordPress theme that’s perfect for beginner bloggers. In fact, in an expert round-up post on WordPress themes written for Smart Blogger, almost every single WordPress expert interviewed recommended Astra as the best them for new bloggers.

With its drag-and-drop site builder and hundreds of demos, you can get a site up and running in minutes.

Standout Features

• Hundreds Of Demos: Astra comes with 180+ pre-built sites, many of which are available for free. Demos can be easily customized using the drag-and-drop editor.
• Lightweight: “Out of the box,” Astra is only 50Kb. This means that your site will load faster which, in turn, helps you with things like ranking in Google.
• Choose Your Content Editor: Unlike most other themes, Astra lets you choose your preferred content editor. Choose from Native Wordpress Editor, Elementor, Beaver Builder, Brizy.
• Full Customization Options: Using the WordPress Customizer, you can customize your sites layout, colors, typography, features, metadata, and more.
• Compatible With WooCommerce & LMS Plugins: You can add WooCommerce to create an eCommerce site. You can use an LMS plugin to create a course site.

Pricing

• Astra Pro
• Essential Bundle
• Growth Bundle

17. Shopkeeper

Shopkeeper is a beginner-friendly WordPress theme designed specifically for eCommerce. Because of its niche-focus, it’s one of the best options for eCommerce site developers. You can design and optimize every aspect of your site to ensure it’s unique and promotes your products in the best way possible.

Standout Features

• Great Support: If you’ve never set up an eCommerce WordPress site before, Shopkeeper is perfect. Installation is easy and it comes with 6 months of support as well as a thorough Resources page.
• Header Customization: Shopkeeper lets you edit just about any aspect of your header, enabling you to create something unique that perfectly captures your brand.
• WP Bakery Builder: Shopkeeper comes with the WP Bakery Builder, so you can easily edit your site without any code.
• WooCommerce Integration: If you prefer using WooCommerce, you can still use it with Shopkeeper – though switching between the WooCommerce page and Shopkeep settings can make things more cumbersome.
• Slider Revolution Plugin: Shopkeeper comes with the Slider Revolution Plugin, so you can fully customize the slider on your site.

Pricing

• Regular License: $59

18. Soledad

Soledad originated as a theme for blogs and news sites, which makes it optimal for anyone who wants to build a media site. However, later versions of the theme have added more layouts, demos, and other features that make it a more multipurpose theme that works for many types of sites.

While we recommend it more for media sites, it has all the features and flexibility you’ll need to create just about any site you want.

Standout Features

• Huge Demo Library: Soledad comes with more than 6,000 demo sites, so you can get up and running in no time. You can also import any blocks or templates from the demos into your custom site.
• Header & Footer Customization: You can fully customize your site header and footer using their Soledad’s Header and Footer builder.
• eCommerce Options: Soledad includes many elements and styles you can use to build an eCommece store. These include 8 styles for product listings, multiple designs for product pages, and more.
• 35+ Slider Styles: You can add custom sliders or use one of Soledad’s 35+ customizable slider styles.
• 1000+ Customization Options: You can use WordPress Customizer to alter almost any aspect of your site (logo images, colors, fonts, layouts, etc.) and see your changes in real time.

Pricing

• Regular License: $59
• Extended License: $2,200

19. Stockholm

With more than 30,000 sales and an average 4.7 rating, Stockholm is one of the most popular themes on ThemeForest. It’s a multipurpose theme that can be used to build any kind of website for any kind of business.

Standout Features

• Revolution & Layer Slider: Stockholm comes with Slider Revolution and Layer Slider, so you get more customization options and can develop the perfect slider for your site.
• 40+ Demos: Stockholm comes with more than 40 demos in multiple categories, including photography, business, blog, one-page site, portfolio, restaurant, and more.
• Menu & Header Customization: You can customize your header area and menu design to make your site unique and on-brand.
• WPBakery Content Editor: You can easily build your site with WP Bakery’s drag-and-drop, front-end editor.
• WooCommerce Integration: Stockholm supports the WooCommerce plugin, which is great for those who prefer it as their eCommerce plugin.

Pricing

• Regular License: $69

20. Jupiter

Jupiter is a popular multipurpose website that powers over 90,000 sites. It’s lightweight, responsive, and offers hundreds of demos. It also comes with excellent customer support and gets updated frequently.

Standout Features

• 160+ Demos: You can build your site from scratch or use one of Jupiter’s hundreds of pre-built demos to get up and running quickly.
• Lots Of Premium Plugins Included: Jupiter comes with lots of premium plugins, including Layer Slider, Master Slider, Jet Elements, Jet Tricks, Jet Tab, and more.
• WP Bakery Or Elementor: You can build you Jupiter site with WPBakery or Elementor drag-and-drop page builders.
• Responsive: Jupiter is a high-resolution and responsive theme taht displays perfectly on all devices.
• WooCommerce Integration: Stockholm supports the WooCommerce plugin, which is great for those who prefer it as their eCommerce plugin.

Pricing

• Regular License: $59

Pick Your Theme & Build Your Site

You’ve now reviewed 20 of the best, most popular WordPress themes on the marketplace.

You have a better idea of what each theme is best-suited for and the features they offer.

There’s only one thing left to do – pick one and build your site.

So go through the list again, make note of the best themes for your needs, visit their websites to learn more about them, and make your decision.